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Company
Profile
Ayala Aon Risk Services Inc.
Ayala
Aon Risk Services Inc.
is the largest and most diversified insurance and risk consultancy
group operating in the Philippines.
Formed in 1996 as a joint venture between the Ayala Corporation
and Bank of the Philippine Islands on one hand and the Aon
Group on the other, Ayala Aon offers the best of local expertise
coupled with worldwide resources.
The Ayala Group is the largest and most diversified conglomerate
in the Philippines.
Aon is the world's second largest insurance broker with
550 offices distributed through 120 countries. It ranks
now 247 in the Fortune 500.
With this pedigree Ayala Aon has in a short space of time
become the largest insurance brokerage, employee benefits
consultancy and risk management service in the Philippines
with a 2001 premium volume of PhP 1.221 Billion (US$24.42
Million).
Yet, while emerging as the market leader, Ayala Aon
has not sacrificed personal service. Indeed, the very success
of the business is built on the company's commitment to
delivering the highest quality service and forging lasting
client partnerships.
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Chapter
4 -
Planning Local Operations
Basic
Structures | Registering
a Business
Setting Up a Legal Office
|
Insurance Office
With
the emphasis of government placed squarely
on the need to attract more foreign investment
into the country, the Philippines is now seeking
to compete with Hong Kong and Singapore as
a preferred location for regional headquarters
of multinational corporations (MNCs). Among
the MNCs that have already established their
base in the country is America Online (AOL),
which employs hundreds of highly skilled Filipino
technicians and programmers in its office
based in Clark Field, Pampanga in the Philippines.
While the Philippine government offers tax
incentives to foreign investors, it is the
abundant supply of quality but cheap skilled
labor that remains the country's strongest
selling point. Foreign corporations establishing
local operations have to pay only 10 to 20
percent for highly skilled and English-speaking
Filipino workers compared to the wages paid
to similar workers in the United States.
For many such corporations, the Philippines
is carving out a role as a "back-office."
Business lines that foreign investors commonly
pursue in the Philippines include the fields
of payroll accounting and inventory management;
software development and systems maintenance;
website design and maintenance; call centers,
data warehousing and data conversion; insurance
claims processing; medical transcription;
and content development.
The Philippine Congress recently (2001) approved
Republic Act 8756, which allows the regional
headquarters of MNCs to derive local income
from their Philippine operations. Prior to
this, such regional headquarters were allowed
to act only as administrative branches for
international operations and were not allowed
to conduct local business that involved commercial
transactions.
The new law also grants expatriates working
at regional headquarters special multiple-entry
visas, tax breaks such as exemption from payment
of income taxes and the local (10 percent)
value-added tax. Under certain conditions,
supplies imported by these regional headquarters
can be exempted from customs duties, internal
revenue taxes, export taxes and other local
taxes.
The Philippine government requires regional
headquarters (RHQ) and regional operating
headquarters (ROHQ) of an MNC to submit certificates
of remittance to the Securities and Exchange
Commission (SEC), within 30 days of receipt
of its certificate of registration. The initial
funding requirement for an RHQ is US$50,000
while the ROHQ is required to remit initially
the amount of US$200,000 or an equivalent
amount in other foreign currencies. An ROHQ
is a foreign business entity, which is allowed
to derive income in the Philippines, by providing
qualifying services to its affiliates, subsidiaries,
or branches.
Apart from cheap and quality labor available,
the country's friendly ambiance to foreign
culture helps attract foreign investors, not
only to establish an office but also to live
in the Philippines.
In its 1999 survey, PERC Limited said that
most expatriates rated the Philippines as
the country with the best living conditions
among the 12 Asian countries surveyed including
Japan, Hong Kong and Singapore.
The country's top rating was largely attributed
to the recreational facilities, nightlife
and cultural compatibility that the country
has to offer. (On the other hand, the Philippines
was also rated in the same survey as being
one of the most corrupt of Asian societies.)
Security Concerns
In this area the ranking may have slipped
recently as the Arroyo Government is facing
a surge of lawlessness in the form of kidnappings
for ransom and terrorist activity. While a
number of kidnappings have occurred in Metro
Manila, for the most part the terrorist campaign
is largely being waged in the southern region
of Mindanao. However the so-called New Peoples
Army is active to a greater or lesser extent
throughout the whole of the Philippines and
especially in rural areas.
For the most part the NPA targets corrupt
local officials and others who exploit the
urban and rural poor leaving foreigners alone
but this is not always the case. This threat
is not so apparent in Metro Manila.
The government of the Philippines is making
a strident effort to combat terrorist activity
but the problem is unlikely to be fully resolved
until a significant dent is made on the endemic
poverty that pervades much of the country
.In the meantime business people working in
or traveling to remote areas will need to
take sensible precautions and be aware of
the risks.
Click here to download
the PDF Version of this Chapter.
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